It has been announced by Hammerson that Havajanas, a footwear brand, which is well known for its iconic flip flops range, will be opening a pop up store at Highcorss Shopping Centre in Leicester this summer.
Havaianas, the Portuguese word for ‘Hawaiians’, is an international footwear brand established in 1962, which became very popular in the late 90s. The company currently produces over 150 million pairs of flip flops a year, making it the world’s largest and most popular flip flop sandal range.
Highcross shopping centre is the area’s leading shopping destination, attracting 17.5 million visitors annually.
Havaianas’s pop up store last year at the same location turned out to be very successful, where the company offered customers personalised its iconic flip flops.
The brand will occupy a 355 square foot unit on the upper mall, and plans to offer its full range of flip flops, as well as towels and beach bags.
Richard Shetliffe, UK and Ireland country Manager at Havaianas emphasied the importance of Leicester’s Highcross shopping centre’s importance for the brand, saying the location “fits perfectly with our consumer demographic and brand positioning.”
Lain Mitchell, UK Commercial Director at Hammerson, said: “We’re delighted that Havajanas is returning to Highcross following the success of the pop-up last year. Attracting international brands such as this is testament to the strength of both Leicester and Highcross, the leading retail and leisure destination in the region”.
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