Are you a commercial property owner, seeking alternative ways to increase profits?
Many commercial property owners believe the only way of raising income is to let out their office, industrial or retail space. Whilst, it is true, this is the principal way to raise capital, there are also alternative ways to supplement and grow your annual income.
For example, have you ever thought of selling space on the exterior of your commercial property as advertising space?
Hyundai today revealed that they have agreed a deal with British property development and investment company, Land Securities, to advertise on London’s Piccadilly lights. The South Korean car manufacturer will replace the Sanyo hoarding and has signed a deal believed to be costing in the region of £2 million per annum.
Piccadilly lights is one of the most photographed sites in the world and is a must see for any London tourist. It is estimated the site is viewed by over 34 million people, every year.
It is not often, such prime advertising space becomes available, with Coca-Cola advertising there since 1955 and the last time any advertising space became available was over 17 years ago.
Now, I am not suggesting, by offering advertising space on your commercial property, you could earn amounts like this, but it is definitely something to be considered. Many commercial properties are located busy areas and your advertising space could have a much bigger reach than you might imagine.
If your commercial property is situated next to a busy motorway, the amount of people who may see your advertising space could be staggering.
Marketing your advertising space on a commercial property will require a lot of work. Sourcing potential customers can often be long and arduous. Planning laws will also need to be overcome and these will vary from area to area. But the rewards in selling advertising space on your commercial property are definitely there to be had.
