Union Hanover Securities (UHS) has submitted plans for a £100m duel hotel scheme at Queen Elizabeth Olympic Park in east London.
The hospitality focused property investment and development company’s Penny Brook scheme will be located in Stratford City’s East Village and will include a futuristic 25-storey tower housing a 137-bedroom Adagio Aparthotel and a 249-bedroom Penny Brook boutique hotel, designed by New York-based Grzywinski + Pons Architects.
Union Hanover is already in discussions with a number of food and beverage operators who share its vision of making the east London district the capital’s “next hot spot”
“It is apparent to anyone paying attention to trends that East Village is London’s next rising star,” claimed UHS’s managing director, Eric Jafari. “It boasts excellent transport links, huge retail footfall, the millions of square feet of office space under development and museums and other visitor attractions to come.
“The only thing missing is a destination boutique hotel anchored by a collection of best of breed food and beverage operators to serve both the local and tourist market.” Jafari said it was his company’s “aspiration for The Penny Brook to serve as the cultural quarter and social hub for East Village”.
The scheme includes a 5,700 sq ft ground floor restaurant, a 1,184 sq ft ground floor café and more than 13,500 sq ft conference and business meeting space. The top floor will contain a 3,000 sq ft restaurant and an adjoining lounge of a similar size. On the outside the Penny Brook Hotel will have recessed facades arranged so that all 249 guest rooms will benefit from optimized daylight.
Principal architect for the development is award winning Matt Grzywinski.”We are excited to be designing a signature building within the East Village and have been very fortunate to inherit all the great foundational work done by the London Legacy Development Corporation and the firms that set out the International Quarter, the Olympic Park and the East Village.
“We have worked hard to ensure our contribution is both ambitious and of an appropriately high calibre befitting its setting,” he added. “It is our intention that the project, while benefiting from all that Stratford already has to offer, will help catalyse its further development into an even more vibrant and dynamic neighbourhood.”
If approved the developers want to start work on the hotel scheme later this year with an opening by the summer of 2017.
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