LandAid is rallying property professionals to support the industry’s most adrenaline-pumping event, in a bid to raise £50,000 for disadvantaged young people in the UK.
The property industry charity, in conjunction with the Worshipful Company of Chartered Surveyors, is the organising force behind the endurance-testing London TowerAthlon which returns for a second year on 18 September.
The TowerAthlon involves teams of three tackling the Broadgate Tower in a challenge designed to test speed, strength and courage as they ride it, run it and abseil it.
Stage one will see competitors face a gruelling 10 minute static cycle challenge, followed by a demanding 877-stair run to the top of the tower. Finally, participants will need to steel their nerves as they face a 539 foot vertigo-inducing abseil back to earth.
LandAid chief executive Paul Morrish hopes that the buzz created by last year’s event will encourage more teams to sign up and raise a mammoth sum for charity.
He says; “LandAid is thrilled to be launching its epic TowerAthlon Challenge for the second year running.
“We saw incredible commitment from across the property industry at last year’s event, and we expect an even more competitive spirit this year as well as greater feats of bravery, foolhardiness and fundraising prowess.
“As the election approaches and the country prepares for change, it’s vital that we ensure the most disadvantaged in our society are not left behind.
“Thanks to you, young people at the projects we support across the UK will be given the hope of a more positive future.”
The winning team, and individuals with the fastest running and cycling times, will pick up prizes for pushing themselves to the very limits for the cause.
Last year, Bilfinger GVA took home the top prizes and the prestigious title of winning team, yet the competition is expected to be even tougher this year. Perhaps this will see the records set by Rupert Parker and Nathan Pask broken, in the cycling and running events respectively.
The official launch date of the London TowerAthlon Challenge comes on 5 May and LandAid is asking the property industry get behind the campaign to enlist as many teams and individual competitors as possible.
Anyone prepared to face the epic challenge to help disadvantaged young people can sign up here, but LandAid is encouraging the whole industry to get on board.
You and your company can help by contributing to a social media blitz on the official launch day, using the hashtag #LDNTowerAthlon to create a real buzz around the event.
Mark Ridley, of sponsor Savills, says; “Savills is delighted to be supporting the London TowerAthlon for a second year running.
“Last year’s event was a resounding success and brought together property professionals in a united effort to support a good cause with a phenomenal result.”
Together we can ensure that this year’s towering challenge is bigger and better and that the industry achieves another phenomenal result for a great cause.
Additional material by Neil Bird.
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