Canary Wharf Group has unveiled a new brand and vision which, the company says, reflects its “exciting evolution” as a diversified developer.
Going forward, the Group will place a greater emphasis on residential and retail schemes, both within the Canary Wharf Estate and elsewhere in London. However, the company will continue with its full range of activities spanning high quality office development to arts and events.
This includes moving forward with the redevelopment of the South Bank’s Shell Centre – which is now subject to a legal challenge – and the completion of the City’s landmark 20 Fenchurch Street, also known as the Walkie-Talkie (pictured), with partners Land Securities.
Chairman and CEO, Sir George Iacobescu, says the rebranding marks a new era for Canary Wharf Group which has transformed the estate into one of the world’s prime business districts.
“The portfolio now extends from the Shell centre through to the proposed eastern development of Canary Wharf, formerly known as Wood Wharf, which received planning permission earlier in the week.
“Applying our existing expertise to the residential market, we are well equipped to meet the challenges of the future.
“Coupled with our renowned commercial offering and a unique retail proposition, we are truly in the business of creating sustainable London communities. Canary Wharf is the original smart city and we are working towards building a smart city of the future.”
In order to emphasise this vision of the future, the Group has issued an update on the progress of a number of major projects, including the Wood Wharf proposals which will see the eastward expansion of the estate 30 years after the original regeneration of Canary Wharf.
The 4.9m sq ft development will encompass a range of commercial and residential buildings, including towers designed by some of the world’s leading architects. It is expected that the new neighbourhood will create 17,000 jobs, 3,500 of which will be earmarked for local residents.
