A revolutionary new way of marketing commercial offices in the UK to prospective tenants and investors is set to take a big leap, as CBRE and specialist technology company Virtual Walkthrough™ have formed an exciting new partnership, CBRE has reported.
You’ll be able to interact with an office space anywhere in the world.
With the use of state-of-the-art technology, interested occupiers and investors around the world will be able to look through a 360-degree interactive tour of an office, saving time and money on travelling back and forth.
CBRE has the exclusive partnership for the next two years, which is specifically for office leasing and will provide a substantially enhanced service for their landlord clients.
The introduction of Virtual Walkthroughs is expected to speed up the sales cycle exponentially for international investors and occupiers.
The 360-degree interactive property tours can be delivered to tablets, smartphones and PCs. Within them, there will be information points embedded that detail key features, presenting CGI and promotional videos all in immersive HDR 4K resolution, so you can get a deeper understanding of the product.
Richard Smart, Senior Director and Head of West End Office Leasing, said: “At CBRE we are continually seeking to adopt new and innovative ways in which we market commercial properties on behalf of our clients.
“As consumers, we’re seeing a transformation across so many sectors thanks to digital advancements and commercial property should be no different.”
It has already made a contribution to major cross-border deals in the commercial market.
Co-founder and Chief Commercial Officer of Virtual Walkthrough, James Morris-Manuel, concludes: “In the competitive office market, leasing agents are starting to seek new ways in which to interact with the spaces around them, as well as creating new and unique avenues to present and view properties.”
He says that this technology is “the next big thing in commercial property marketing.”
