Global chocolate café phenomenon dip ‘n dip has chosen London as its next expansion target, and executives have already appointed property consultants to source central locations.
Following the celebration of the brand’s sixth birthday in February of this year, the brand has engaged in an ambitious expansion programme which has seen the opening of stores in Egypt, Lebanon and Kuwait.
In fact, since the beginning of the year, dip ‘n dip has opened eight stores internationally – with the majority being in the Far East – bringing the overall total to 32 outlets.
The concept behind dip ‘n dip is relatively simple, in that it caters for chocolate lovers seeking a diverse and delicious range of dishes. Customers can enjoy one of the 30 plus desserts or 55 beverages on offer in the cafés and, in addition, can customise their order using white, milk or dark Belgian chocolate, meaning that no two dishes are truly the same.
In order to streamline the property search in London, dip ‘n dip have enlisted the services of independent property consultants Stiles Harold Williams, who will source multiple locations for further consideration over the coming months.
Agents in charge of the search will be seeking properties measuring between 1,250 and 3,000 sq ft over one or two floors, designated for A1/A3 use in areas which already attract high footfall from tourists, shoppers and nearby offices.
Partner at Stiles Harold Williams, Nigel Evans, believes that UK consumers will welcome the dip ‘n dip concept when the new store opens in the capital.
He says; “Our client operates dip ‘n dip stores in Dubai, Kuwait and Armenia and it’s great to help them expand and establish themselves in a new retail market, finding the best possible sites and negotiating the right deals. The concept is unique to the UK and should be very well received.”
