Kraft Foods have saved 48,000 tonnes of food that would have simply gone to waste and instead have donated it to FareShare, a charity aimed at trying to relieve food poverty in the UK.
Kraft Foods which produce some of Britain’s best loved brands, including Cadbury, Jacobs, Maxwell house, Oreo, Philadelphia, Ritz and Toblerone sorted and donated the surplus food products from their industrial commercial properties in Birmingham, London and Sheffield.
Jonathan Pelluet, FareShare’s Head of Fundraising said: “We have 17 locations around the UK, so it’s fantastic to see the continued support from companies such as Kraft Foods in its sites across the country.”
As well as donating excess food, Kraft Foods have also donated over £20,000 in 2011 alone. The company supports the charity as they too are keen on utilising food that is still safe to eat and also reducing the amount of waste food that ends up in landfills.
Speaking of their ongoing support to FareShare, Gill Clarke, Community Champion at Hillsborough factory in Sheffield, said: “Employees at the Sheffield site regularly support FareShare. It’s a really rewarding experience to see how the surplus product, donated by Kraft Foods, makes a real difference to people’s lives.
“As a company we have strong links with the charity and Kraft Foods regularly boosts fundraising efforts by doubling the amount of money raised through its cashmatch initiative.”
Do you think it is a good thing that the industrial commercial properties are doing? Or do you think the products could have been used elsewhere?
