Nando’s has taken the UK by storm over the last few years. It’s a bit like Marmite; you are either obsessed with it or can take it or leave it. For those of us who love Nando’s, a visit isn’t complete unless you get a chicken stamp on your cardboard loyalty card to gain rewards.
But the chicken stamp is being replaced! Instead of having a cardboard card, customers will be given an electronic card on their next visit to Nando’s to collect chillies in order to receive free food rewards.
So why the change now? The old cardboard card had no links to a customer, you didn’t need to register to have one, so the company didn’t know who you were or what you liked to eat. But by switching to an electronic one where people must register online or via a mobile app, Nando’s is now able to gather data on their customers to send them bespoke offers, thus making them even more loyal.
People may like to think the change is aimed at them as the rewards for collecting chillies are more varied, but as the saying goes ‘you get nothing in this world for free’.
The cardboard loyalty card gave users a free ¼ of a chicken when they reached three chicken stamps, ½ a free chicken at six stamps and a whole free chicken with ten stamps (or a vegetarian alternative). But the new loyalty card will give customers a free ¼ of a chicken or any appetiser with three chillies, ½ a free chicken or any burger at six chillies and a whole free chicken or a single combo meal with ten chillies.
Speaking of the new loyalty programme, a spokeswoman for Nando’s said: “Nando’s loyalty rewards program has been in place for over 15 years and has been pivotal to the success of the business in recent years. We believe that the move into a digital space is an exciting proposition for the brand.”
But customers who have already collected chicken stamps on their current cardboard loyalty cards have no need to worry about losing their rewards as they have until the end of June next year to use them.
Are you happy to give away your personal information in return for free food? Or would you prefer to avoid the offers to keep your data private?
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