Marks & Spencer (M&S) launched a range of ‘Simply M&S’ food products this week in a bid to offer quality food at everyday prices. The range is aimed at basic ingredients that every kitchen should have, including butter, cheese and eggs, for example.
However, the move by M&S will not be appreciated by the likes of Morrisons, which has the ‘Saver Range’ and Sainsbury’s which offers customers a ‘Basics’ range.
But the move by M&S is not designed to draw customers away from the ‘Big Four’ supermarkets. Instead it is designed to appeal to customers that already shop in M&S commercial properties, but only buy specific luxuries, such as bread, meat and wine.
M&S have enlisted Brandview.co.uk – the price and promotion tracking specialist, to regularly compare its prices in it’s simply range to ensure that they remain competitive.
Speaking of the new range, John Dixon, Food Executive Director at M&S, stated: “M&S customers come to us for great quality food they can trust – whether shopping for special occasions or for every day eating. We will continue to focus on delivering this through innovation and newness and also offering great value.
“Simply M&S helps us to achieve just this – and increases choice for our customers across everyday food products. It complements our existing ranges and highlights the superb quality and value of M&S Food under one clear brand.”
‘Simply M&S’ currently has 500 products in its commercial properties, but this is set to rise to 800 by autumn 2012.
M&S is keen to point out that the quality of the products will remain the same standard and quality as its current range, the difference will simply be the price and the packaging – which is mostly transparent.
Do you already regularly shop at M&S commercial properties or do you just pop in now and again to pick up a few bits?
Previous Post
Commercial Property Thomas Cook Sells Fleet
Excellent post. Very helpful info particularly the final section 🙂
Glad you liked the article Ryan. Please check back regularly as we are always adding new content to our news section.