O2 has recently announced the next phase in its Priority Moments service with a local dimension-by opening it up to O2 self-supporting retailers and small businesses across the UK.
Small businesses will soon be able to produce offers and experiences that are relevant, local and instantly redeemable, helping to build customer loyalty, drive footfall and increase profit.
In 2011, independent retailers opened three times as many shops as multiple retailers, even though 12.669 per cent shut up shop, small independent commercial property businesses now account for 66 per cent of all leisure and retail units in the UK, a rise of 2.4 per cent. These figures, while painting a positive picture of a country of entrepreneurial retailers and small businesses rejuvenating their communities need to be viewed against the conditions. From 2008 to 2012 the percentage of empty shops has risen from 3 per cent to 14.5 per cent where it has continued for the last 18 months.
The Priority Moments service, which is free to use, offers participating small businesses with complete control and flexibility over experiences and deals they produce, from the sort and quantity of the offer, through to the length of the promotion. Priority Moments will facilitate small commercial businesses to connect the power of digital mobile and location-based technologies, reaching O2’s 23 million-strong customer network, and putting their brand on the map directly with the users they want to reach.
With consumers increasingly on the hunt for special deals, better value and unique retail experiences, Priority Moments allows local independent firms to compete and gives local consumers the opportunity to support their local stores, encouraging trade back to the high street and contributing to the local community.
Business Director at O2, Ben Dowd, commented: “The great thing about Priority Moments is that everyone wins. The consumer wins, the British high street wins and the independent retailer wins.
“We know the level of competition is intense with independent retailers fighting to have their share of voice and trying to find modern and cost-effective ways to reach their customers. An ad in the local newspaper simply doesn’t cut it in today’s digital universe.”
To use the service, companies will need to have a physical location (like a high street service, a shop, a food or drink outlet or a leisure/recreation attraction). It cannot be part of a franchise or chain and it must be a B2C company. It takes just three minutes to generate an offer on Priority Moments, O2 then process the offer and 24 hours later it is live. Once an offer has been produced, pre-approved offers go live in a matter of hours. The offer is controlled, managed and can be revised at any time by the business and the services have been specially designed to be as flexible and responsive as possible.
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