Many people have turned to online shopping not only for ease, but also to save money. But Amazon has made a U-turn on its ‘super saver’ delivery for orders under £10, meaning many customers could end up paying more than on the high street.
Amazon originally introduced the ‘super saver’ delivery option in 2009 which enabled customers to avoid paying delivery charges from UK warehouses if they were willing to wait up to five days for their items.
But now customers who purchase certain items like headphones or a memory card for a camera, which costs under £10 will have to pay delivery charges. These could be anything, but on average will be around £3.99 making it cheaper to buy the item on the high street.
But some items are exempt from the changes such as books, DVDs, video games, music and software items. But could the move have consequences for Amazon? Retail Analyst, Neil Saunders from Conlumino, retail specialist thinks so.
He said: “This is potentially damaging for Amazon as there is likely to be resistance to this change from some customers, particularly those infrequent shoppers who don’t mind waiting a bit longer for their goods to arrive.”
But will this move entice people back onto the high street? For an item which costs under £10 to be hit with a delivery charge and a couple of days wait for delivery it may be easier just to go and purchase it yourself.
Would the scrapping of ‘super saver’ delivery make you think twice before buying cheaper items on Amazon? Or would you still rather buy online and pay delivery and wait for your item than collect it yourself from a high street shop?
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