Dunkin’ Donuts, the US chain, is to make a second attempt to crack the UK market. The American chain, which pulled out of Britain in the mid-nineties as its sugary offerings and coffee failed to win over customers in the UK, plans to open 150 restaurants around the country.
The company has signed agreements with two franchise groups – The Court Group and DDMG – to open restaurants in North and East London. It is also in advanced talks with other franchise partners.
President of Dunkin’ Brands International, Giorgio Minardi said: “We feel there is significant opportunity for Dunkin’ Donuts in the UK, and we have had a tremendous response from potential franchisees interested in developing the brand across the country.”
The company currently has more than 10,500 restaurants in 31 countries, including more than 100 locations across Europe in Bulgaria, Russia, Spain and Germany.
Last year the American based company said it wanted to expand both Dunkin’ Donuts and its sister brand Baskin Robbins, the ice cream chain, in Europe by 300-400 outlets over the next five years.
Baskin-Robbins ice cream, has 100 stores in the UK, including restaurants and concessions in other shops and cinemas.
The company believes its new range of breakfast sandwiches, coffee, doughnuts and a tailored British menu will now appeal to Britons who might currently go to McDonald’s, Greggs or Starbucks for their caffeine fix.
Rival doughnut chain Krispy Kreme entered the UK market in 2003 and now has close to 50 restaurants.
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