Google is one of the largest multinational internet companies in the world, and as such prides itself on adapting the latest technological advances for its commercial properties. As a result, it is constantly seeking to expand its portfolio by either building or redeveloping facilities to accommodate a rapidly expanding international workforce.
This week, Camden Borough Council granted planning permission for a 920,000 square foot building which will play an integral part in the 67 acre redevelopment area known as King’s Cross Central. Designed by Allford Hall Monaghan Morris, the London base will range in height from 7 to 11 storeys and measure 330 metres in length.
Google originally submitted a planning request for the development in June after purchasing a 2.4 acre site which cost the firm £650 million to acquire. Upon completion in late 2016 the premises will become the new workplace of 5,000 workers, including those who will be transferred from Google offices based in Victoria and Holborn.
It is hoped that the presence of one of the internet’s greatest powerhouses will attract other technology firms to the area, potentially paving the way for small start-ups to enter the lucrative London market. This would go far in helping King’s Cross Central to meet its targets for job creation, as it is hoped the redevelopment area will provide space for 35,000 workers altogether.
Managing director of Google UK, Dan Cobley, believes that the UK headquarters will not only benefit the company but also the surrounding area.
He says; “Building our new headquarters in King’s Cross is good for Google and good for London.
“We’re committed to the UK and to playing a role in the regeneration of this historic area.”
During the initial planning meetings with architects, Google emphasised the importance of environmental sustainability in the design of the building. As a result the structure will incorporate energy efficient technological advancements, and staff will be encouraged to cycle to work thanks to the 20,000 square foot area specially designated for bike parking.
A source working closely with the project also revealed that staff will benefit from a swimming pool and a rooftop running track in order to remain active, whilst the more adventurous can eschew the lift in favour of a climbing wall to make their way between floors.
Director of Allford Hall Monaghan Morris, Simon Allford, spoke of the aims designers strove to meet when planning the property.
He said; “This building is underpinned by cutting edge design intelligence and technologies to provide a sophisticated twenty first century working environment for Google’s staff.
“The architectural approach, which has taken inspiration from King’s Cross and St Pancras International railway stations, complements the local area’s strong industrial heritage and will be a building London can be proud of.”
Work is expected to begin on the site early next year, at which time Google is expected to release further information regarding the features of the building.
Do you think smaller technology firms and start-ups will be encouraged to establish bases in the area thanks to Google’s headquarters, or will the presence of such a high-profile internet giant push rents out of the reach of SMEs?
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