When you visit a Poundland shop on the high street you expect to pay a certain price for each item – one pound! But a Poundland shop in Ipswich is mixing things up a little as you will be given change from your pound coin.
In Ipswich, for one week only you can grab a bargain for only 93 pence. For that price, people must be queuing around the corner, but do people really want a purse full of shrapnel? You may be wondering why Poundland is going against its founding principle and reducing its prices, but as usual it comes down to competition.
A new 99p Store has opened in Ipswich town centre and for their opening week, they are offering all items at 94 pence. So to keep business, Poundland is undercutting them by one penny!
Speaking of the price drop Jim McCarthy, Chief Executive of Poundland, said: “Poundland always aims to offer great quality products for amazing value to all its customers.
“Like all retailers we test competitor response options all the time and this is just one of a number of tactical options.”
Would saving a penny be enough to entice you across the street and, if so, the question is how low will Poundland go?
