Hugo Boss has embarked on a major expansion and remodelling of its flagship store at Liverpool’s Metquarter.
The German luxury style and fashion house has taken an additional floor at the designer shopping centre, increasing the size of its store to over 10,000 sq ft. The retailer will relocate to another unit in Metquarter for two months while the extensive internal and external refurbishment takes place.
Hugo Boss’s investment follows Gieves & Hawkes doubling the size of its unit at Metquarter to 3,600 sq ft – its largest store outside central London. The Saville Row tailor also agreed a new ten year lease. Independent jeweller Mococo has also committed to a new ten year lease while tripling the size of its unit.
Metquarter Centre Manager Jennina O’Neill, said: “Since the acquisition of the asset in 2012 the new owners and their asset management team have focused on ensuring that current retail tenants have benefitted from more intensive retail and marketing related support to drive brand awareness and retail sales performance.
“This approach has resulted in the majority of our retailers sales performances growing healthily in 2013 and 2014 and, ultimately, improved their long-term commitment through these store investment and refurbishment programmes.”
The first phase of Metquarter’s major investment programme has seen units reconfigured to meet the demand from retailers for lager floorplates. The escalators have also been relocated to improve the customer journey around the centre.
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